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 Quote of the Week Newsletter Archives   |  Writing That Works Newsletter Archives

 

 

Although we no longer publish newsletters, you can find our most requested articles here.

 

Power Quotes for Business Communications

We’ve hand-selected each quote for its ability to inspire and motivate. We hope you find them useful for adding credence and power to your writing and speaking. Each quote includes usage tips, such as:

·         Key Point  — primary considerations of the weekly quote: historic tidbits, why it was chosen, what to gain from it

·         Marketing Value — how to employ the quote directly in your promotional copy, or indirectly as a guiding principle in your marketing efforts

·         Use in Speaking — how to use the quote to add impact to your spoken communications, often providing examples

·         Use in Writing — how to infuse your writing with the chosen quote,  examples on how to connect the quote to your key message

·         Beyond the Workplace — practical ideas to aid you in applying the power of the quote with friends, family, and neighbors

 

Business Writing that Works

To be in business is to sell: to persuade people to do something. To commit. To buy. To change. Whether you sell ideas, services, or tangible goods, you can harness the raw power of words, channeling their persuasive influence to your benefit. The tips and hints saved from our most requested Business Writing That Works newsletters will show you how. Article series include:

·         Words That Sell — This series explores the power tools of persuasive language

·         Foul Language — Miss Staitett presents infamous and otherwise unforgettable fouled-up communications from the real world

·         Don’t be Myth-Taken — Save face and gain insight into speaking and writing precisely and concisely with these "de-mythtifying" articles on common writing and speaking misconceptions and assumptions

·         Picture This   Each article is an analogy — a word picture, if you will —selected for its usefulness in speeches and business writing

 

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